Tip: There are better ways to communicate than this guy is using.

Come to the workshop to find out more.

Twitter, Facebook, and LinkedIn may be the social media darlings, but blog users still outnumber social media users. Technorati reports 77.7 million blog authors compared with 41 million Facebook users in 2008*. Though fervent Web 2.0 fans declare blogging dead, it certainly isn't. In fact, successful people are using a central blog to tie together all their social media efforts.

Why?

Blogs are much more conversational than most social media platforms. Of course, those conversations can be longer, and the conversation can continue over time. It stays in the same place, too, unlike status updates that fly by.

Use your blog as your central platform. Olivier will show you how your blog can become your information headquarters, and how to continually draw people back to you, your company, your brand. Without a strategy to weave together your social media efforts, you're losing opportunities for engagement with people that can make a difference in your business.

Don't let discussions of plug-ins and customizations scare you away. Doug will walk you through the things you need to know to maximize the features on your blog. Sure, starting a blog can be as simple as picking a template and posting, but why not learn how to integrate feeds and updates from other sources? Much more than fancy add-ons, plug-ins allow you to showcase and tie together what you're doing across the web.

The Working With Wordpress workshop is designed to help you design your social media strategy and implement it in the same session. This is a unique combination of theory and practice that will leave you with a set of skills and confidence to grow your social media activities into meaningful conversations with real returns.

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